One SEO professional asked John in a hangout about publishing consistency.
They explained that they have a blog where they post one article per day.
Another person has a blog and they are publishing one article per week. So their own consistency is higher.
They were wondering if this publishing consistency will somehow affect their ranking on Google and the frequency at which Google crawls their website.
They offered the following hypothetical situation: say they publish the same content on the same day, however, the other colleague publishes less content on their blog.
Will the first SEO professional’s site rank higher, with the other colleague’s site ranking on the bottom, or does consistency have any connection with ranking?
John explained that publishing consistency is not a ranking factor, but many other factors go into ranking.
Google needs to be able to crawl and index a site.
This happens at approximately the 3:14 mark in the video.