An SEO professional explained that they were part of a news website in Brazil. Their question is about Google Discover for traffic.
They have been experiencing a huge drop in the delivery of their content via Google Discover, their main acquisition channel. This is a problem.
For the past ten days, the delivery of their content to Discover dropped to almost nothing. Their normal audience was one thousand active users in real time.
However, now it has dropped to approximately 90 or 100 active users.
They didn’t change anything that could be considered technical or editorial in nature. Their Search Console account didn’t report a problem.
They have all Core Web Vitals rated highly in their CrUX reports, which are all okay too. All of them are above 80 percent. Their website is also 100 percent AMP.
They are not sure what is happening with this, and wanted to turn to John for the answer.
John explained that it is always tricky when it comes to Discover, because it’s binary in terms of traffic for most people: either you have traffic or you don’t.
This also means that any changes in Discover tend to be very visible.
His recommendation is not relying on Google Discover at all for traffic. Instead, it should be seen as an additional source of traffic, rather than being the main one.
John went on to say that there are several things in play when it comes to Discover. He believes a few things are good practices.
One is that core updates play a role. It’s possible that the timing of that core update impacted the website’s traffic.
He said that checking the blog post they have on core updates is a good idea to get started when trying to identify issues that may have occurred as a result of this update.
It’s also possible that their algorithms may have concluded that a large part of that website is simply clickbait, or it falls under one of the other categories that they provide in their guidelines for Discover.
As a result of this, it’s likely that the algorithms governing Discover will be way more conservative in terms of how they show the website, until these repairs are completed.
This happens at approximately the 45:35 mark in the video.