In John Mueller’s hangout on 09/10/2021, he explained that in competitive areas that have a lot of similar content, it’s important to figure out how to make your content more unique.
A webmaster, who works for a network of 20 orthopedic doctors throughout the U.S., is facing issues with repeated content across much of the same clientele.
John explained that unique content is important, first and foremost. In these kinds of ultra-competitive spaces, it’s even more important to figure out how you can create the unique value that will help give you the competitive edge you need to succeed on Google.
Don’t fall into the trap of creating the same location page for each location for each client. This is not a good idea.
And don’t just regurgitate the same thing that your competitors are doing either.
This conversation occurs at approximately the 50:02 mark in the video.