One SEO professional was asking John Mueller about out of stock pages in the search results.
How does Google determine out of stock pages? And does Google take action on out of stock pages?
Would they crawl these pages less and lower their rankings?
John said that Google does try to understand exactly when a page is no longer relevant, based on the content of the page.
They already do this with soft 404 pages – these are pages where a page might display without a 404 error, but there is absolutely no text content being displayed.
This would count as a soft 404.
John went on to explain that if an out of stock page shows up as a soft 404, then this page will be dropped from the Google index entirely.
So make sure you format and execute your out of stock pages properly!
This happens at approximately the 44:29 mark in the video.