An SEO professional was concerned about the latest boost to extensive product reviews. They were curious about how hard it would be to be competitive.
They were also curious about the e-commerce platform Yotpo – and whether Google has a preference for native platform review functionality.
John answered that regarding new e-commerce sites – he believes things are always changing on the web.
It’s difficult to say – will this make it harder or easier for sites to be competitive?
It’s more likely that users are going to expect different things from websites over time. There are also different types of sites available over time.
This is always a very dynamic relationship, he believes.
He also emphasizes that Google is not spending time devising things that can make it harder for sites to be visible in search.
However, they see things differently regarding user expectations: which way are they going?
So they want to make sure that they align their algorithms with what users want.
This can sometimes drive things that they show in the search results.
Regarding trying to be competitive with new e-commerce sites, John believes that as a new site, they always need to look at the bigger picture and see where you can fit in.
Where can you provide something that’s valued by both users and something that’s missing from other websites anyway.
This can always be challenging when starting out, because you need to identify so many different aspects that play into how a site shows up in search.
There are many different things that can come into play.
Regarding platform review functionality, John explains that he honestly doesn’t know.
However, he does not believe that they would have any preference regarding specific providers or setups.
Usually, Google systems are set up in such a way that they are kind of active to respond to the web as they find it overall.
So long as something that users are searching for is visible on your site, then that’s usually what Google is going to be looking for.
This happens at approximately the 40:53 mark in the video.