One SEO professional was concerned about Google checking pages for functionality checks – more specifically, whether a consumer can actually go and physically place an order.
John responded with the information that they do not do this from a web search perspective (organic search).
They do perform a check like this in product search, however. This is a functionality that’s specific to product search only.
He believes they do it in a similar fashion to how they assess the quality of ads on a landing page.
This happens at approximately the 44:02 mark in the video.