One SEO professional was concerned about Google checking pages for functionality checks – more specifically, whether a consumer can actually go and physically place an order.
John responded with the information that they do not do this from a web search perspective (organic search).
They do perform a check like this in product search, however. This is a functionality that’s specific to product search only.
He believes they do it in a similar fashion to how they assess the quality of ads on a landing page.
This happens at approximately the 44:02 mark in the video.
John Mueller Hangout Transcript
John (Submitted Question) 44:02
Let’s see, will Google simulate users to crawl and check pages to check if a page can normally place an order?
John (Answer) 44:10
I don’t think we do this from a web search point of view. I do think we sometimes do this for product search, though. So specifically for a product search, I could imagine that we do this, similar to how we do it for ads, where we check the ads landing page quality, those kinds of things.