During a hangout, one SEO professional was concerned about the ‘Titlegeddon’ update that came out over the summer.
They wanted to know about the specific factors that may have changed as a result of the update.
They have worked with the new documentation, but they just can’t find their way around how to repair auto-generated titles.
The titlegeddon update impacted quite a number of their pages. However, most of the time it’s a category page. The title is cut and the brand name is added onto the end.
They have also noticed that their competitors don’t appear to have this problem. Their main rival doesn’t have any issues with their titles changing and they are all still the same as they were before the update.
John explained that their latest blog post has some information about how to fix this.
He also believes that one of the larger changes that occurred during this update is that page titles are no longer linked directly to the individual query. It’s now something that’s decided on a per-page basis.
The first part of implementing page titles like this means that it doesn’t adapt dynamically. In this sense, this makes things easier to test.
This also means that it’s much easier for you to try different variations of your page titles out in order to find out exactly what works and what doesn’t for that page.
Once you have made changes, you can use the Submit to Indexing tool in Search Console to see exactly what happens to the Google search results, due to your changes.
Then, once you figure this out, you can expand that and apply it to the rest of your website.
He recommends that you work on testing different approaches in order to see exactly what works on your individual pages.
Because this update is static and applies per page, this is something that’s easier to experiment with and you can see your results easily.
When making changes to the titles, John recommends considering the following: What are the different things I can do to the page title that will work?
How about showing the brand name? What is the best way to achieve relevance with the page title?
This interaction happens at approximately the 12:44 mark in the video.