An SEO professional was curious about location based SEO, and how Google Search performs searches.
They have a client that operates in only a handful of states. Right now, when you go to their home page, the state that they are headquartered in, it’s mentioned loud and clear.
Basically, you know they are in that particular state.
However, the client now thinks that perhaps visitors from other states will feel left out when they come to the home page.
To rectify this, their conversion team had an idea to create localized landing pages.
However, they want to automatically redirect the user from that home page to the specific state page using dynamic Geo IP redirection.
The state pages are the same homepage, just with that specific state, to better show their ideas. The SEO pro was curious about the SEO implications of following this kind of process.
John explained that there are several things to keep in mind here. On one hand, for Google search, they will generally crawl from their servers that are mapped back to California.
What that would mean is that the content they can look at would be content that’s more specific to California.
They would not have access to any content from the other states.
Depending on the kind of content you have for other states, it might be okay. But, it could also be problematic.
He also believes that Geo IP redirects, or dynamically swapping out the localized content, is something that throws people off in terms of how it will look like where it is from.
If you index the individual state landing pages, then the state landing page that someone from California would go to would also be noindexed, which would mean that your homepage will drop out of the search results.
This would be a bad thing.
John’s general recommendation for these types of situations is: instead of redirecting automatically to a specific location, you want to make it so the user can find that content easier.
Something like a dynamic banner on a page when the user goes to the homepage is a great way to implement this, he says.
When the user goes to the homepage, there could be a dynamic banner on top that recognizes the state you’re visiting from, for example Texas. And the company may have an office in Texas.
There’s then information to click on the link to find out more, etc.
This way, the user has the ability to go to these individual pages.
That way, instead of having separate state landing pages, you would have your general home page, and then the state-specific information dynamically swapped out.
This happens at approximately the 14:17 mark in the video.