It looks like there has been a significant—albeit unconfirmed—Google search ranking update as of Wednesday night. The frequency of updates occurring right now (major ones, that is, not the hundreds of micro-updates that occur daily) is alarming.
This is true not only from an SEO point of view, but also because 2021 is looking quite unusual to say the least. Organic results continue to be in an extreme state of flux overall, even more so than last year.
There was even a very large local Google search algorithm update as recently as Thursday morning.
Webmaster World chatter has also off the charts during the past 12 hours or so, and many of these are focused on organic rankings changes. Here are some of users’ comments:
To be honest I’ve not been taking much notice oof my global website stats since the UK’Govt announcement last Monday about re-opening-up the UK economy, the hotel venue has been taking priorit and a good thing too with the volume of enquiries and provisional / confirmed bookings coming in.
So this morning it was good to see my own metrics:
February 2021 v January +25.5% (This was a big surprise)
February 2021 v February 2020 +290%
Genuine business enquiries seem to be very good.
February 2021 vs january : -80%
Real time figure is way off – this usually lasts only briefly but it’s been like this for an extended time now.
This volatility is measurable, too. The following screenshot from Semrush Sensor shows significant volatility across dozens of niches:
The following shows the fluctuations across specific industries:
Stay Tuned for More Google Search Ranking Updates
Please keep an eye on the iloveseo blog for more information about Google’s latest algorithm updates, along with more upcoming coverage about the world of search.