One SEO professional asked John during a hangout about page speed improvements.
Their situation is: approximately last week, they did an experiment on their site in which they improved the page speed of the site overall.
Their page speed, on Google’s Page Speed Insights tool, was closer to 30. Now they are at 45 or 50 or so.
In the next couple of days, they saw a massive improvement in their rankings.
They just wondered if there could be a correlation? Is there a way to explain that this is true or could there be other, external factors that could be impacting the site’s rankings so quickly?
In just two days, they are seeing the improvement in their ranking.
John explained that he doesn’t think so. He believes that this improvement could be due to something else.
The speed aspect is something that Google has to pick up through the Chrome user experience report data.
And this takes a while to collect and to be aggregated.
And this is not something that you would see within a couple of days. John believes it is more likely something else that the SEO professional did beforehand which impacted their rankings.
This happens at approximately the 10:14 mark in the video.