One SEO professional asked John Mueller in a hangout about content ratios.
Their question was: does the portion of content that is created by a publisher matter?
They mean – in the sense of affiliate or even sponsored content.
They were curious whether – if 40 percent of your content was affiliate content, will Google consider your site a deals website? And if so, would your authority be dinged a little bit?
John explained that he doesn’t believe they have any threshold like that.
Partly, because it’s very difficult to determine such a threshold. You can’t just take the number of pages and say “this is a type of website because it has 50 percent of their pages like that.”
Because the pages can all be visible in very different ways. Sometimes you have a lot of pages that nobody sees.
It wouldn’t make sense to judge a website based on something that essentially doesn’t get shown to users.
This happens at approximately the 53:27 mark in the video.