Google has made significant updates to their Core Web Vitals and Page Experience FAQs. This is important because at the time of writing (April, 2021) we are expecting Google to roll out their Core Web Vitals update in May 2021.
They created this FAQ in December of last year (2020) but today it was finally upgraded with many significant developments. We can learn from these FAQ updates and perhaps predict some changes to expect when the Core Web Vitals update arrives in May.
Why We Think the Core Web Vitals Information is Critical to Understand
With Google’s latest page experience update just on the horizon for many marketers, we believe it’s imperative to ensure that your site complies with better page experience along with Core web Vitals.
While the update will likely be straightforward, we feel that compliance with these metrics will give your site a competitive advantage and that spending some time and effort now can benefit your site long term.
Even if you don’t experience a significant boost, it may help your conversion rate and keep people on your site longer (a metric known as “dwell time”).
What Information is Critical?
Google’s FAQs provides some insight into the information that we think is important t as you continue SEO work on your projects.
Google’s Page Experience Update Coming in May 2021
The update that’s on everyone’s mind at present is Google’s page experience update. In addition to the behind-the-scenes algorithm updates, Google will also be using visual indicators in the SERPs, directing users to sites that have the best user experience.
According to Google:
We don’t know exactly what this means yet, but Google could be edging ever closer to a SERP where they direct users to particular pages that have a wonderful user experience.
It will be interesting to see what happens as we get closer to the launch date of the new page experience algorithms.
Our Major Takeaway
What we find most interesting about the changes is that Google says they will always rank a site based on how relevant the content is, regardless of how well it does with Core Web Vitals.
This is how Google explains it:
Clearly, relevance of content will continue to be one of the most important strategic SEO elements you can pursue. While page speed is a ranking factor, we don’t recommend constantly pursuing other efforts like Core Web Vitals at the expense of your content relevance. Here is Google’s article where they explain this further.
The strongest possible SEO strategy is one that focuses on page speed, Core Web Vitals, content relevance, and high-quality page experiences. We recommend considering each of these topics when you want to improve your SEO instead of prioritizing one above all else.
What Google’s Page Experience Update Tells Us
It turns out ranking may in fact be less about page speed and more about page quality. While page speed is still a ranking factor and may become more important in the future, page quality still ties into page experience quite significantly and can affect your page’s success.
It wouldn’t surprise us if page speed was more of an add-on, rather than a chaos-inducing update. We won’t know for sure until the update finally hits.
We can’t wait to see what the upcoming page experience update will look like when we run it through our tests.
As always, iloveseo will be here to keep you informed every step of the way.