Most SEO professionals have known this and have been talking about this on social media for awhile now.
The page experience update that everyone has been expecting has started to roll out.
Industry chatter has been off the charts, although tools have not been experiencing the levels of fluctuation that are normally expected with algorithm updates.
For anyone who is just tuning in, this is what Google said will be included in the update:
We’re also bringing similar updates to the Google News app, a key destination for users around the world to get a comprehensive view of the important news of the day. As part of the page experience update, we’re expanding the usage of non-AMP content to power the core experience on news.google.com and in the Google News app.
Additionally, we will no longer show the AMP badge icon to indicate AMP content. You can expect this change to come to our products as the page experience update begins to roll out in mid-June. We’ll continue to test other ways to help identify content with a great page experience, and we’ll keep you updated when there is more to share.
If you’re looking for more details, take a look at the Core Web Vitals & Page Experience FAQs that we published on the Search Central forums recently. If you’re an AMP publisher, the AMP team has built an AMP page experience guide that offers tailored advice on how to make your AMP pages perform at their best.”
Here is the forum chatter over on WebmasterWorld.com:
And as usual, G cut off my traffic right at 2pm. This was constant a few months ago, it’s gone, but it’s coming back again.
Only 10%? I’ve lost fifty percent since mid March so you’re actually lucky
I see somewhat of a recovery from the huge losses of the last two weeks, but traffic is still much lower than before all this started and is exhibiting a much spikier pattern of highs and lows. English language traffic continues to be hit much more than anything else. This has killed my conversions completely, I’ve had one new inquiry in ten days… Wtf Google!
Today noticed articles of 200 words outranking my 4k 10 year articles. Even searching personally for something to buy earlier I could not find what I was looking for. Why force the whole web design to be a logo and white background with no images. Those are all the sites I am seeing in places 1-5 or large media sites. Last update in Dec 2020 all the media sites complained so I guess large media corps have benefited from taking the traffic away from nice sites – they are not making any noise this time around.
We’ve taken another hit this morning on some really high value terms, however our page experience report has gone from 5.2% good URLs with impressions to 28.5%….
Well, for the first time in a long while, this update managed to boost all of my websites across the board.
The below is a bit long, but I promise you it’s definitely worth the read. Stay with me.
re: June 2021 Google core update and core updates in general.
So, a few days ago I got into kind of an “argument” on Twitter with an extremely famous celebrity SEO. I will not give names, all I’m going to say it’s an extremely famous mainstream person, someone known for reviewing google patents.
This person made the claim on Twitter that “high-quality sites do not get negatively impacted by core updates”.
To this, I replied that this is incorrect and I can provide examples to prove it. That person then went on to accuse me of wanting him to evaluate my sites for free and asking him to “clean up after me” for free after I have gotten those sites hit. He claimed that I must be wrong and certainly the sites I’m looking at “do not pass sufficient quality guidelines”.
No amount of explaining helped to convince him they weren’t my sites and I just wanted to send examples. The exchange ended by that person accusing me of threatening him (!). Wow. I was extremely shocked and I stoped the conversation right then and there fearing that this could seriously escalate.
I have then figured out the reason for this reaction. That celebrity and famous SEOer’s own SEO agency website & blog has been negatively hit at least once, and possibility again now in June by a Google core update.
I am talking here about an extremely famous mainstream white hat specialist who always appears top 3 in any “biggest industry experts” lists, speaks at every conference, etc. etc.
This person claims “high-quality sites do not get negatively impacted by core updates” while his own website was hit by one, possibly two, Google core updates. Awkward.
Also, do you know who else is getting consistently hit by Google core updates? There is a very famous person who focuses on E-A-T and google core update analysis and recovery. That person’s site and blog is even linked to from Google’s 2019 blog post about core updates and appears as an official Google recommendation for people seeking guidance about core update recoveries and E-A-T. I think most will know who I’m referencing here.
Here, it’s even worse. That person’s site is now probably being hit for the 4th time by a google core update.
I consider both these people to be genuine experts who provide some of the most advanced and most unique content in their respective fields. Real top of the top industry specialists.
I consider both of these sites to be of ultra high quality. Probably some of the best and most advanced industry blogs.
I do not consider these people to be bad at SEO. The contrary. I do not believe their sites are getting hit because they do a bad job.
Yet, both get consistently demoted by google core updates. Despite this, both these famous SEO personalities continue to push the “high-quality sites do not get negatively impacted by core updates” narrative.
So, what does this tell about core updates in general? It’s clear to me anyone can get hit by these updates and just having a high-quality site and content is NOT a guarantee for not getting hit.
Yet, a lot of famous SEO celebrities and industry experts ignore this aspect or even outright spread misinformation and false narratives that “quality sites cannot be hit”, while their own websites are getting hit by core updates.
If people who are truly and genuinely real experts (and linked to even from Google.com blog posts about core updates!) also have their sites consistently hit by core updates and aren’t successful at recovering them, then what can you or me expect?
Since the weekend my traffic stays down, same for sales. Anyone here getting strange (useless in terms of conversion) traffic from India and alike countries?
G has completely turned off for us yesterday. having endured the past week following this update, I can confirm that this has produced the worst results from an update ever. I have to think that their admission that this would be a two parter and that some websites would be negatively effected from this June update, to then be reverted in July was an admission of the update not being the finished product. Now here we are, in the depths non converting hell.
Additionally, our good page experience report is now up to 58%
They did explicitly say that this update is not a finished products and developments they planned were not finished yet, so they’ll do another core update in July.
I think the implication that sites impacted in June could see a reversal is two fold.
It could be due to the new changes they will be pushing out, but perhaps also simply because a new core update may imply refreshing all core update components again.
They will not confirm it obviously, but the latter would be very interesting to know. It would mean it’s using machine learning/AI gathered signals, so the same update run again a month later could generate significantly different results.
“They did explicitly say that this update is not a finished products and developments they planned were not finished yet, so they’ll do another core update in July.”
Exactly, this is what I’m saying. You might be right RE refresh, but I personally dont believe that they would have confirmed what they did, if that was the case. My guess is that July will be additional changes and tweaks. Not refreshes to the current ones.
Huge drop today… Has anyone else noticed?
@BushyTop Yesterday was very close to normal for my traffic, but at 7pm the traffic just went down to nothing and stayed that way for the rest of the evening. This morning I start my day with my USA traffic down 80% from the norm.
This has become the norm for the last month or so…the USA traffic just turns off for hours at a stretch and you lose a good chunk of the day…typically this happens from 9am-6pm for my site. And the traffic that is coming is not converting at all.
This morning I start my USA traffic down 80% from the norm.
@ichthyous – On my side, today the drop is huge!
@mzb44. Your post was an interesting read. I had a laugh at the term “SEO celebrities”.
If someone truly believes high-quality sites do not get negatively impacted by core updates then while they may have good SEO techniques, their root thinking is fundamentally flawed.
What is a high quality site? How can Google really determine that when it is blatantly obvious by doing a search on Google that it still has huge issues understanding the content let alone knowing if it is quality content that is accurate.
As you quoted before:
It’s what the generic template deems may be high quality content.
BTW I really dislike the term AI and how it is thrown around so loosely by companies and the media. Google (and others) is still far away from actually creating something that can truly understand what content on a page is about.
Is anyone else seeing the changes to the page experience report that I have been reporting?
Or they just push a certain narrative not to push away potential clients. Admitting that core updates and recoveries may not be as much in SEOs control as they claim it to be is not a good way to advertise your services.
It is what it is. It’s clear to me that core updates are a completely different thing from the “traditional” old-school updates we used to experience in the past. Before, whenever you got hit by an update, usually there was always one or multiple specific reasons why and if you fixed those issues you generally recovered.
Core updates seem to be different in the sense that they may not even target specific sites themselves, but rather look at types of sites or sites that fall into certain patterns. So, if your site happens to fall into a template google doesn’t like now, you get hit. Even if your site individually on its own has no issues at all. And you won’t recover unless google decides not to hate that type of site anymore in a subsequent update or if you completely overhaul your entire site (even though it may be good as it is) in an attempt to guess what google may approve of now (which always changes after every core update).
What’s clear to me is that there is a lot of collateral damage. If Google is hitting site patterns now broadly instead of individual sites, then it’s very easy to accidentally fall into such pattern or for Google to misidentify your site belonging into such a pattern.
Google Confirmed The Page Experience Update
Google had confirmed that the page experience update was going to roll out in mid-June. So, if you’re surprised…
Industry chatter has been off the charts, hence the reason why this post is longer than usual.
Again, Google confirmed this a few months ago and most SEO professionals on social media have been talking about this update for a while now.
If you haven’t been working to get your site up to speed for page experience, now is the time.
We’ll continue to report and keep you updated on all things page experience, and as the update finishes rolling out.