Another SEO professional was wondering about their international SEO implementation.
Currently, they have their setup localized but they were wondering if there were any other ways to localize the same set of pages for different countries with English-speaking citizens.
They used several subdomains with a country code TLD, and they also set it properly on their backend, along with using hreflang in the page level.
They were curious if John had any ideas on how they could improve their implementation overall.
John said that he thinks they have already covered and implemented the main ones.
He explained that Geotargeting works on a subdirectory level or at a subdomain level. Basically, hreflang would apply to all pages within a subdirectory, and it would apply on a per-page basis.
John also said that he tries to recommend having a backup plan in case Google doesn’t index your pages or if the international SEO implementation doesn’t work for the user.
If you don’t automatically redirect, then Google will process both versions simultaneously.
It’s also possible that if these pages are all the same, that Google will treat each of these pages as the canonical version. This can lead to duplicate content issues.
The main problem that can be confusing is, that if you use the hreflang on all of these pages, then Google will still use the hreflang to actually show the right version of that URL within the search results.
Then, the indexed content will not be from the hreflang version but from the direct canonical version of the URL.
And thus, the reporting from Google Search Console will all be for the canonical version of said URL.
This happens at approximately the 17:45 mark in the video.