Another SEO professional was concerned about Google indexing issues, and why content on their site—as of November—is no longer being indexed.
Many of these pieces are well above Google’s quality standards. They have tried everything to get them indexed. But even so, they are still showing up in Google Search Console as discovered but not indexed.
They’ve looked at technical issues, and the linking is also good.
His main question is: is there a paradigm shift where Google might be saying “Thank you for suggesting these new articles, but we just don’t want to index it right now.”
John said that no, there hasn’t been a paradigm shift in this regard. Everything is still the same where indexing is concerned.
The one thing he did mention—that he sees with a lot of websites—is that from a technical perspective, it’s very easy for websites to make websites that just work.
Everything is automated, including the SEO. You set up WordPress, and voila, it “just works.” From Google’s perspective, this means that it’s not the case that there’s a technical problem. It means that much of the content they are getting is simply “okay.”
When it comes to indexing, Google has to be more critical with regards to the overall website quality. Things like the quality of the pieces of content that they get, and other things.
John went on to further explain that if it’s the case that you have a site, a smaller site, where the content is of sufficient quality to get indexed, then you definitely want to let him know.
He says to ping him on Twitter if you’re having trouble with this. Especially if you’re not just rewriting news articles from other sites.
One of the things he does is he takes the examples to their search team, and he shows them that this type of content is not being indexed.
He explained that if he just says that people are complaining their content isn’t being indexed, and he isn’t bringing anything in terms of examples, then the search team is going to say “Sorry, there’s nothing we can do without an example.”
This happens at approximately the 54:54 mark in the video.
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