This SEO professional was curious regarding unique content for a site that sells super technical products – metal profiles.
Because there are many different types of metal profiles, there are a lot of different pages of content, most of which is thin content.
It’s thin due to the nature of the product– there is only a small amount of content that can really be informative about metal profiles.
The SEO professional is unsure how to handle this scenario since they aren’t an expert in this vein, and everyone he’s consulted explains different ways they handled it, leading to more confusion.
Therefore, they decided to come straight to the source and find out what Google thought about it.
John explained that the best way to handle this canonical situation is to make sure that, for every unique content page you want Google to find, make sure you have a unique URL, along with the unique canonical declared for that URL.
There are other ways to handle other pages, especially if you don’t care for them. For example, you can canonical the other unimportant pages to the important page, or they can be no-indexed.
You can really do whatever you want to these pages, so that Google focuses all their signals on the main page that they do care about.
This happens at approximately the 13:34 mark in the video.