An SEO professional was concerned about the performance of one of their sites and its geo targeting.
They own two sites: one very large site that is their primary bread and butter, and a smaller sister site.
Whenever the sister site publishes an article that may be a spin on whatever the first site may publish, the sister site ends up ranking higher, even though the first larger site is supposed to be the one that’s ranking above that other site.
After publishing on the sister site, their main site will start disappearing into oblivion in terms of search result performance.
They have done just about everything they can think of from disavowing links in Search Console,as well as using other tools.
They are at their wits’ end on this issue and are wondering if they are under penalty, and why this is happening.
John explained, after inspecting their domain, that he does not see any manual action or penalty that is associated with their domain name.
He also doesn’t see any issues with the links to that domain.
His suspicion is that there is probably not a lot of work needed in terms of disavowing links coming to that domain.
There is one thing that he did notice, however, which is that for the Search Console’s geo targeting setup, it’s targeting Pakistan.
For general English speaking news websites, it’s important to make sure that this geo targeting is turned off in order to target all English queries.
He also mentioned that these types of changes can be processed pretty quickly – anywhere from a week or two to perhaps a month or two.
That’s the timeframe that he would aim for. But, he also said that it could be faster, because for news websites, they focus on the newer content, and the freshness of that content would be a factor.
This happens at approximately the 26:48 mark in the video.