During an office hours hangout, an SEO professional was asking a follow-up question about a website outage.
His client is still seeking a website migration. And they don’t want to deal with any redirects from things like HTML files, CSS, and anything else.
His solution to the issue is to potentially take the entire website down for just an hour or so, and add it to the new server. Then, just for a couple of hours, perhaps one or two, add the 503 result code to the site, then bring the site back up.
Their main question is: is this the correct approach? How long should they use the 301 for? A couple of days, or for a month?
And should we just let Google understand that the migration has taken place from server A to server B?
John explained that it’s expected when a server migration takes place, that if you change your IP address or move from one server to another, you would keep all the URLs the same.
When all URLs are the same, you don’t need any redirects. From that perspective, it’s normal to not have any 301 redirects at all.
However, if you need to take the server down for a couple of hours, serving a 503 result code for those few hours is the desirable solution.
This happens at approximately the 2:37 mark in the video.