Are you looking for ways to promote your website? There are a myriad of internet marketing strategies that one can use to effectively promote and drive eyeballs to your content.
These include SEO (search engine optimization), PPC (pay-per-click) advertising, social media marketing, etc.
You can also try using paid ads. This means paying someone else to promote your site. Paid ads can be very effective if done correctly.
Other techniques include email marketing, video marketing, reputation management, and much more.
The following is an overview of the types of methods involved in successful internet marketing strategies used by many digital marketers the world over.
Search Engine Optimization (SEO)
Search engine optimization (SEO), sometimes referred to as “search engine marketing,” is the practice of optimizing web pages to make them rank well in search engines like Google. This encompasses things such as ensuring that your site has relevant keywords throughout the text and meta tags, creating unique content, including images and videos, and providing quality links to and from other authoritative sources.
The goal of SEO is to ensure that people find you when they’re searching for something online. There are many different ways to approach SEO, but most experts agree that the best way to optimize your website is to focus on building high-quality content.
Then, you want to work on ensuring that your site is free of technical errors. Before all this, however, it’s worth it to do competitive analysis and research to determine your overall SEO strategy.
The Bare Bones Basics of SEO
In order to achieve higher rankings, you need to target the topics that your audience is actively trying to find. Identifying these topics is known as keyword research.
We have a number of keyword research guides that you can use to adapt your own process.
There are three core components to a successful SEO strategy: content, links, and technical SEO. The content you write must be of high quality to rank. The links you get must also be of high quality. Then, your site must be free of technical SEO issues in order to achieve the upper echelon of success.
All of these play into a successful SEO strategy.
Content Marketing
Content marketing is one of the best ways to generate new leads and build relationships with customers. If done correctly, it can lead to increased conversions, better brand awareness, and greater customer loyalty. In fact, according to Hubspot, 90% of consumers trust recommendations from friends and family over advertisements. This makes content marketing a great way to connect with potential clients.
Here are some tips to make sure your content marketing efforts are successful.
- Be clear about what you’re offering.
- Provide value.
- Make it easy for people to find your content.
- Create engaging content.
- Share your content across multiple channels.
- Measure success.
- Repeat.
Content strategy is about answering the following questions:
Who are you creating content for? This question helps you understand your audience. If you’re writing blog posts for a niche site such as one based on technology, you know exactly who you’re targeting. You might even have a list of keywords in mind. On the other hand, if you’re writing for a broad topic like “travel tips,” you still want to think about your target audience. For example, if you’ve got a travel blog, you probably don’t want to write about travel for people who live in New York City. Instead, you’ll focus on travelers who live in places like San Francisco.
Why are you creating content? This question helps you figure out why you’re doing what you’re doing. Maybe you’re starting a blog because you love blogging. Or maybe you’re trying to build traffic to your ecommerce store. Either way, understanding why you’re creating content helps you decide whether it’s worth your time.
What type of content will you create? This question helps you determine what kind of content works best for your brand. Do you sell products online? Then you’ll likely want to create product descriptions. Are you working on a nonprofit project? Then you’d better make sure you provide useful information.
Where will you publish the content? This question helps determine where you’ll put your content. Will you post it on Facebook?
Then you need to consider the size of your audience there. Is it appropriate to post it on Instagram? Then you need to think about the visual nature of the platform.
Pay Per Click or Pay Per Call (PPC)
Pay per Click (PPC) advertising is one of the most common forms of paid online marketing. In PPC, advertisers bid for placement in a Search Engine Results Page (SERP). When someone searches for a product or service, the advertiser bids on the keywords associated with it. Bidding on keywords allows the advertiser to show up whenever someone types those words into the search box.
The advantage of PPC over traditional advertising, like print media and TV, is that it reaches potential customers directly. They see your advertisements while searching for information about your products or services. You don’t have to wait until people come across your printed materials or watch your commercials on TV to make an impression.
One of the disadvantages of PPC is that it requires a budget. Your budget depends on how much you want to spend on each campaign. For instance, if you plan to spend $100 on a single advertisement, you won’t be able to afford multiple campaigns. However, if you have the funds to invest in several campaigns, you could potentially increase your return on investment.
Another disadvantage of PPC is that you must decide what keywords to target. Keywords are terms related to your products and/or services. As mentioned earlier, bidding on keywords helps ensure your ads appear when someone uses certain keywords in their search.
There are many different ways to use PPC. Some businesses advertise on the main search engines such as Google, Bing, Yahoo!, etc. Other companies focus on niche markets because there are fewer competitors. Still others use PPC to promote their social media accounts. Regardless of where you choose to place your ads, you should always keep your audience in mind.
Social Media Marketing
Social media is one of the most important parts of digital marketing because it helps companies build brand awareness, increase customer loyalty, and attract new leads. In fact, according to HubSpot Research, 78% of B2C brands are now leveraging social channels to reach out to consumers.
If anyone has questions about your product or service, they can contact you via social media. You can respond to comments, answer questions, and even start conversations with people interested in your products or services. This gives you another opportunity to market yourself and your company.
You can also use social media to interact with existing customers and clients. For example, you can post special offers, discounts, events, and contests on social media. Also, you can let your followers know how much money you donate each month, or how many hours you volunteer every week. These small gestures show your commitment to your customers and clients.
Social media is one of the most effective ways to reach out to people and build relationships. It allows businesses to communicate with consumers and interact with followers in real time, helping companies establish connections with customers and prospects. In fact, 92% of millennials say they are likely to buy products marketed via social media.
Email marketing
Email marketing is another one of the most effective ways to reach out to prospective clients and maintain relationships with existing ones. In addition to being cost-effective, it provides an excellent return on investment (ROI).
In fact, according to HubSpot, email marketing generates a whopping $36 per $1 spent. This makes it one of the best forms of digital advertising.
Email marketing allows you to connect directly with people right in their mailboxes. Because most people check their email multiple times per day, it’s one of the best ways to reach out to your audience and build relationships with prospects.
You can use email marketing to promote events, sales, products, and services, and even send transactional messages such as receipts or shipping confirmations.
Influencer marketing
Influencer marketing is one of those buzzwords that people love to hate. But what exactly does it mean? And why do we care about it anyway? In short, influencer marketing is an approach to advertising where individuals with large audiences are hired to promote brands. These “influencers” are typically known within their niche communities because of their success and reputation.
They are often well-known personalities within their industry, such as musicians, athletes, bloggers, etc.
The idea behind influencer marketing is simple: if someone famous likes your product or service, chances are others will too. This is called word-of-mouth marketing, and it happens naturally among friends and family members. However, influencer marketing takes word-of-mouth to another level by leveraging the power of online networks like Twitter, Facebook, Instagram, YouTube, etc.
Influencer marketing works best when there is a clear connection between the brand and the individual. If the influencer doesn’t understand your business model or isn’t interested in your product/service, the campaign won’t work. You must make sure that the influencer understands your product/service and shares your vision. There are many ways to connect with influencers, including sponsoring events, creating content around your product/service, and providing free samples.
When you find influencers who align well with your brand and product category, this marketing strategy can work very effectively.
However, there are several things you must consider when choosing influencers for your campaign.
1. You must make sure that the influencer you choose has credibility within his/her industry. For example, if you’re looking for someone who is influential in the fashion world, you might want to look for people who have written about style or beauty. If you’re trying to gain exposure for a small business, you’ll likely want to target those with a large follower base.
2. Make sure that you know what you’re paying for. Some influencers charge per post. Others require payment upfront. There are even influencers who offer free promotion in exchange for a link back to their site or social profile. Be sure to do your research and understand exactly how much money you’ll spend before signing up.
3. Find out what your influencer’s goals are. Do they want to build awareness for themselves or their brand? Are they hoping to increase sales? What does success look like for them? Once you’ve found an influencer who works best for your needs, ask him/her what he/she wants in return for promoting your brand.
4. Consider the size of your budget. If you don’t have enough to pay for all of the influencers you’d like to hire, try finding influencers who accept sponsorships. Sponsorships allow influencers to receive compensation without having to post ads or write posts for your brand.
5. Choose influencers based on your audience. If you’re targeting a younger demographic, you may want to focus on influencers who have a lot of young followers. On the other hand, if you’re aiming for an older audience, you may want to go after influencers with a larger number of older followers.
Affiliate Marketing
Affiliate marketing is the most common form of online marketing. This type of marketing involves partnering with another party — the merchant — to help sell his or her product. When you refer customers to merchants via affiliate programs, you earn a commission when those sales occur. But many affiliates are finding it hard to find high-quality products to promote, especially given the competitive landscape.
Product Review Sites
Product review sites let you write reviews about products you’ve used. These reviews could include ratings, opinions, and comments about the product. If your site gets enough traffic, it might become a place that shoppers come to see what others think about a particular product. Some of the most popular product review sites include Amazon, Newegg, and Consumer Reports.
The best part about reviewing products online is that you don’t actually have to purchase anything to start making money. All you need is a computer and Internet access. To begin writing reviews, sign up for a reputable website like Amazon, Newegg, or Consumer Reports. Once you’re signed up, simply log into your account and start writing reviews.
Online Advertising
Online advertising lets advertisers pay for ads that run across multiple platforms, including Facebook, Twitter, Instagram, YouTube, and more. This type of advertising can help brands reach a wider audience quickly. For example, if you sell t-shirts, you can advertise on social media platforms such as Facebook and Twitter to promote your brand.
You can also use paid advertising to increase awareness of your brand. Paid advertisements can cost anywhere from $5 per day to thousands of dollars per month.
Signing Up for Affiliate Networks
Affiliate networks like ClickBank, Mediavine, AdThrive, and Share a Sale are all known as affiliate networks. They help affiliate marketers make money by allowing them to promote products and specific commission-backed sales items from their networks. By including a link back to items that you sign up to promote, it’s possible to utilize the money making potential of your site’s ranking pages.
Here’s the basic process: You sign up for a product to promote. Then, you create a page about that product. You include your link on that page. Then, you rank that page. In theory, the traffic coming from that page converts, and you earn a commission on those sales thanks to your link on that page.
It’s easier said than done, but that’s the gist of affiliate marketing and how things work in that area.
Reputation Marketing
Online reputation management is one of the most effective ways to promote your business online. A well-managed reputation helps build trust among potential clients and increases sales. In fact, companies that are able to manage their reputation online see up to five times the return on investment compared to those without a good reputation.
Today, there are many ways to manage your reputation online. One way is to use online review sites like Yelp, TripAdvisor, Angie’s List, and others. These sites allow consumers to post reviews about businesses, allowing people to make educated decisions about where to spend their money.
Another way to manage your reputation online is to use social media. Social media allows you to connect with current and potential clients, giving you another opportunity to increase sales. For example, Facebook allows you to run ads targeted towards specific audiences based on age, gender, location, interests, etc. You can even target audiences based on what type of posts they liked on your page in the past. This gives you a great chance to reach out to people who might be interested in your product or service.
Finally, you can take advantage of customer review platforms. Review platforms allow customers to write reviews about products and services they purchased from you. They do this anonymously, meaning that no personal information is shared. However, some review platforms require you to pay a fee in order to purchase advertising space in exchange for increased visibility.
Video Marketing
Video marketing is becoming increasingly popular because it allows businesses to communicate with customers in a unique way. In fact, according to RetailDive.com, 72 percent of consumers prefer watching videos over reading text. This makes sense since most people appear to prefer watching videos online rather than read articles.
But while many marketers believe that creating video content is easy, it actually takes a lot of work and planning. You need to know what type of video you want to create before you start, along with their overall objectives.
To start creating videos, you’ll need to decide whether you’re making videos for brand awareness, education, entertainment, or some combination of those things. You’ll also need to choose the type of video you want to make. Are you looking for something simple like a product demo or a tutorial? Or are you hoping to go deeper into a topic and explain it better than anyone else?
Once you’ve determined your objective, you need to figure out what kind of video you want to create. Do you want to show off a product? Create a tutorial that teaches someone about a particular skill? Explain a concept? Give a presentation? Whatever it is, think about why you’d want to create that specific type of video. Then, use our tips to help you come up with ideas for your next video project.
The good news is that once you’ve figured out what kind of video format you want to shoot, there’s really no template. You don’t need fancy equipment or professional actors. All you need is yourself and a little creativity.
Building a Successful Internet Marketing Strategy Takes Time, But Is Well Worth It
By working to invest your time in building a successful internet marketing strategy, it’s possible to earn higher rankings and traffic almost on autopilot.
But, it’s not without its hard work in the beginning.
Once you begin to build that authority and trust, however, and once you begin to use your creativity to implement competitive internet marketing strategies, the sky’s the limit where your success is concerned.
When do you plan on creating your own successful internet marketing strategy?
