A webmaster was concerned regarding lead gen forms and pushing their main content below the fold. Their primary question was whether or not it would impact SEO in any way.
John explained he doesn’t think it would impact SEO noticeably.
He also mentioned that Google’s algorithms do examine things that may show up above the fold and if they push the main content down below the fold. It’s also possible that they would see the lead gen form and treat it as an ad.
However, Google might not always respond that way.. It depends on what the page is trying to rank for.
If the intent of the form is to sign up for car insurance, for example, then that’s the user intent behind the page. But if it is a page about why oranges grow and then you have a car insurance form, then that could be considered an ad.
The conversation about this occurs at approximately 11:09 in the video: