In John’s hangout on 09/10/2021, one webmaster was concerned regarding quote-based sites or what he called quote-based.
He wanted to know why Google is constantly ranking three sites that have all the same content above theirs in the SERPs (search engine results pages). He also asked why Google treats quote-based sites differently than sites with lots of information.
John explained that if he wants his site to rank, he needs to have significantly unique content—unique in site structure or so unique Google just has to rank the site.
Quotes are a very competitive website niche. So just having quotes from others on the site, without any other content, makes for a very hard time ranking unless you have a unique selling point.
John explained that if the webmaster would like to stand out, they must do something different rather than exactly the same thing that everyone else is doing.
This discussion occurs at the 0:36 mark in the video.
You can watch the video below: