One SEO professional asked John Mueller about user feedback. Their main question was: what makes user feedback eligible enough that Google decides to tweak its ranking algorithm based on that feedback?
John explained: taking a step back, every website that cares about their users in the long term should watch out for feedback and work to improve over time.
Your users can help you to spot issues early on, and they can also guide you to new opportunities.
And if you’ve been treating them correctly, they often have an interest in helping your site to improve. You want to listen to feedback and work to improve over time.
When it comes to a broadly-used service such as Google search, John said they get a lot of feedback.
Sometimes, it’s tricky to prioritize this feedback.
Like any larger system, there will always be things to improve and change.
It’s more a matter of finding the critical areas for improvement and focusing on them.
The most direct way to give Google feedback in search is to use the feedback link on the bottom of the search results.
This feedback goes directly to a team at Google to be reviewed, organized and prioritized. There’s also a help community for Google search if you would like to bring up issues for the experts there to double-check .
While sometimes the solution can be to search slightly differently, it is still useful for Google to hear about what things that the user initially tried.
After all, search should be able to help users even when they don’t know all of the ins and outs of search.
Experts in the help forum can also escalate discussions to Google when it is necessary.
You can watch the entire video here: