One SEO professional asked John Mueller in a hangout about using h2 tags in the footer of their site.
Their main question was: they have a services footer which shows up on every page of their site. They have used h2 text for the headings of this footer.
When they look at the hierarchy of headings for every page – they all show up as h2 tags. His questions – is it best to change the h2 tags to paragraph (<p>) tags? Or can they separate the footer?
They would want to do this using semantic HTML tags. So by doing this, they would separate the footer from the rest of the page.
So can they still use h2 tags for the footer, and it will not be assigned to the main content by Google?
John answered that in HTML 5, there is an element that you can use for the header, and the footer as well. Within these elements, it’s possible to have your headings again, essentially.
Even from a semantic point of view, you can set this up properly. It should be possible. And John doesn’t think it would cause any problems on Google’s side either way.
This happens at approximately the 03:38 mark in the video.