An SEO professional was concerned about site transitions to another industry.
One of their clients had a travel domain, and they used the domain for a travel business for approximately 10 to 15 years.
They ended up stopping work on the domain and then re-started it for an e-commerce website. The domain remains the same, but the overall business model has changed from travel to e-commerce.
When they started up again, when adding Google Search Console they found that they got a lot of links in the links section.
But, there were some penalties on the site also.
Their main question was how much time would it take Google to understand the change in business model for this domain?
They have done a lot of PR, link building, and marketing in general for this domain. All of those targets have been changed overall.
They even wrote content related to the business change.
So they are curious how long it will take Google to fully understand this change – that a particular domain was bought for a certain business, but they have shifted over to another business model?
John answered that he doesn’t believe there is a particular time, and that this is something that organically occurs over time.
If you reuse an existing domain by putting something else on it, then over time Google will understand that it’s a new site, and they will treat that site accordingly.
However, there is no specific time frame or duration for that to happen.
He also explained, in a follow-up question, that you don’t need to disavow all the backlinks from the other industry unless they are problematic
This happens at approximately the 4:00 mark in the video.