An SEO professional asked John Mueller about internal linking during the Question and Answer segment of a hangout.
Their question was about internal linking and the effects of them on ranking. Is it recommended to highlight new content with channeling Link juice into it?
John explained that links are always one of those things where people have very conflicting feelings about it, because it is not really how Google’s systems look at them.
Regarding internal linking, John also believes this is one of the most important elements of a site, because it’s a great way for a site owner to tell Google what they would consider important on your pages. And especially like most websites have a homepage that is seen as the most important part of the site, and especially links that you can provide from those important pages to other pages you think are important.
This is really useful for them. And it can be that these are temporary links too. For example, if you have an e-commerce site, and you link to your new products from your homepage, then that’s a really fast way for Google to recognize new products and to crawl and index them as quickly as possible.
This also gives them a bit of extra starting weight when you’re starting off. Of course, if you remove those links, then that kind of internal connection is gone as well.
Regarding how quickly this is picked up, John assumes that it would be picked up immediately as soon as they recrawl and reindex those pages.
There isn’t any additional latency that Google would add, where they would say “This internal link was just now added, therefore, we’ll look at it in a week.”
From Google’s perspective, if they see an internal link, and they can follow it, then they go off and follow it as soon as they can.
This happens at approximately the 45:58 mark in the video.