One SEO professional was concerned about Google’s People Also Ask feature. Their main question is: If a link for a query is ranked in the People Also Ask, is it counted as a click or an impression if users click on it?
What if users click on other questions, and then your query gets added to that particular list? How are these things monitored or calculated?
John explained that whenever there’s a URL shown in the search results, Google tries to show that URL in Search Console.
For the People Also Ask sections, John states that if you expand it, it shows a link to your site with that question.
This means that whenever someone expands the People Also Ask section and shows the URL for your site, this is counted as an impression.
And it doesn’t matter if you’re the first one.
This happens at approximately the 00:38 mark in the video.