One SEO professional asked John Mueller during a submitted Question and Answer segment about a domain that was used for a nefarious purpose.
They had a domain that was being used as an escort service provider. The site was relaunched and rebranded and now focuses on an entirely different niche.
All prior backlinks were disavowed. They have also been in touch with a long list of service providers who have all reviewed their site and unblocked them.
In the search results, though, they are still getting flagged for explicit content. So their main question is: is there a way to get reconciled by Google? And how can they go about doing this?
John explained that for the most part, this type of understanding of which content they would filter by SafeSearch is handled automatically.
If they recognize that a site has changed significantly, then they will treat it differently in the search results as well.
Over time, they will remove the SafeSearch attribute for the site for these pages.
Depending on when you made this change, it may be that you just need to be a bit more patient, and it will settle down properly. John also added that he could check with the team and make sure there isn’t anything else causing this issue.
In the past, it used to be more focused on older content, and Google would keep things in SafeSearch for a much longer period of time.
A lot of that, however, is completely automated now. If your site changes significantly, then they should be able to take this into consideration.
This happens at approximately the 27:56 mark in the video.