One SEO professional asked John about why their homepage is ranking instead of a details page.
They explained that for one of their clients, there are a few pages that are ranking for some specific queries.
This has been happening for two weeks. For each and every query, the homepage is getting ranked, and other pages (like details pages) disappear.
John asked for clarification if the homepage is ranking instead of the specific pages.
The SEO pro said yes and explained that earlier, they were able to rank for specific queries and specific pages.
John explained that it means that Google believes the homepage is a better match for that specific query.
It could also be that some of the information is on the homepage itself, and it could be that the more detailed page is seen as not as good a page from Google’s perspective.
Usually, it’s one of those versions. This is a situation where you can experiment with removing some of that information from the homepage, but you also have to think about what you can do to improve the detail page in this regard.
Because what you want to avoid happening is that you remove the homepage from the search results, then nothing from your site ranks for that query anymore.
John stated that strategic internal linking could be useful here, though it can be tricky to find a balance.
This happens at approximately the 50:07 mark in the video.