One SEO professional asked John Mueller about why some of his pages are being hit in the rankings.
So their question is: what happens if they are at position 8, 10, or 12, and suddenly they disappear from the search results?
Is it really the case that Google is trying to understand the overall quality of the website? Or could there be some other technical issues?
When the pages are live, and they are in the SERPs, when they get indexed, they are at the eight position, or they are very close to the first page of Google. And suddenly they seem to drop out from the SERPs.
Is Google really treating this as a quality issue?
John explained that he doesn’t believe that, in this situation, there is anything specific that would cause rankings to change like that.
This is usually a very natural situation.
It’s possible that, over time, things go up, and then they can also go down. It’s also possible that pages drop out of the index and new pages come into the index. And even the rate at which pages come into the index and drop out of the index may change over time.
However, just because this happens for some pages, John would not necessarily see this as a sign that it must be a quality or a technical issue.
This happens at approximately the 00:35 mark in the video.