One SEO professional asked John during a hangout about their Indian websites. More specifically, how to get more traffic.
They are working on a website that is based in India, and they get leads from all over India. They can also provide their services all over the world.
First, however, being in India, they want to rank their service pages in the USA to get more leads from the USA.
And they are wondering if John can give them some information about how they can rank on top of their competition in the USA.
They have already done off page changes, including changes on-site such as in the user experience and content structure, according to the U.S. region.
What else can they do to start ranking on the US service pages that they have created?
They also explained that they are an SEO agency, and they only provide SEO services. So, they need to start getting leads from the US region, based in India.
John answered that the one thing they need to watch out for is geotargeting. If they are going from a country-specific website to something that is more global, then the competition changes entirely.
It may be the case that in India, you just rank really well for certain queries, and then in the United States, the competition is much, much stronger for those queries.
This happens at approximately the 23:14 mark in the video.