Another SEO professional asked if John Mueller could comment on flat hierarchy vs. strict URL hierarchy.
Because there is no such thing as “closer to the homepage” with a flat structure.
John explained that for Google, they don’t care so much about the folder structure. They really focus on the internal linking.
And the focus is also on the links from the homepage, not links to the homepage.
So from that point of view, if you have a URL structure that doesn’t have any subdirectories at all, Google will still see that structure based on the internal linking.
And a lot of times, the architecture of the site is visible in the URL structure, but it doesn’t have to be the case.
Just looking at the number of slashes, for example, in the URL doesn’t tell us that this is lower level or higher level.
It’s really about – “From the home page, or primary page, how quickly can Google reach a specific page”?
And that’s still just that one part that plays into optimizing this from a page rank calculations perspective.
This happens at approximately the 18:11 mark in the video.