One SEO professional returned to the John Mueller hangout regarding a question they had asked some time ago regarding old, nefarious domains.
They had posted about a domain with a history as an escort service provider.
At the time, John’s answer was that they just need patience and time. But they also wanted to ask some follow-up questions.
Basically, the domain had a long history because the first snapshot of the page of that website is from 1997.
So it’s a really long history and they relaunched their site in June of last year. So, this is very new and fresh. And the main issue that they are having is that they are still getting flagged.
Additionally, they have another issue that John already mentioned here today, that things are crawled but currently not indexed.
And they are trying to understand if the history of the domain would affect this, because they are having major issues with indexing.
They do believe that the content they are publishing is of high quality, is internally linked, and they have also tried to build a quality site.
But, where they struggle right now is with page performance. The optimization for this is in progress. However, they do use pre-render and Google does index the pre-rendered version.
So when it comes to their Lighthouse score, it’s all good. They are just wanting some advice on how they can improve so they can understand why they are not getting indexed right now.
John answered that usually the indexing side of things would not be related to bad content on the site.
The indexing side may be affected if the content that was on there before was very spammy.
So this is potentially something where Google may be, from an indexing point of view, it just takes a while for Google to figure out that “Oh, this new website may not actually be spammy at all.”
However, if it were just purely about adult content being there before, then John could imagine that perhaps their Safe Search filters are being slower in recognizing that.
John does know that they have taken some steps to make Safe Search less of an issue in that regard.
Perhaps, however, they need to make Safe Search filters faster.
This happens at approximately the 49:31 mark in the video.