One SEO professional asked John during the submitted Question and Answer portion of his hangout about low quality content.
They were looking to prune some content on their site. Their question: Weak traffic being one of the criteria, what would you (John) consider to be the minimum acceptable level of traffic to keep an article?
John explained that he thinks it’s not a great idea to attribute low traffic to a page to the page being a good – or a bad – page.
It’s just natural for some pages to not get a lot of traffic, but they could still be extremely important.
For example: if you’re selling Christmas trees, then you would want to have those pages visible in the search results for December.
If you look at January, or March, and you examine the traffic to your pages, and you say “Eeew. These Christmas trees are terrible – I should delete all my Christmas tree pages.”
That’s not the right thing to do there.
Even though they are seasonal, these pages could be relevant at some point in the future.
Similarly, other types of pages on a website may get very little traffic, but they could be very very good pages.
They may also be very important pieces of information on the web overall.
Just purely going in and saying, at this level of traffic – I’m going to delete everything on my website – is not something that makes sense.
This happens at approximately the 37:43 mark in the video.