An SEO professional was concerned about outdated blogs on their site. They have approximately 450 blog posts, some that are likely four – five years old, and out of date without any traffic on them.
They are wondering if John recommends deleting them, because they are hurting their search rankings?
Their question is more along the lines of – what’s the best way to delete them all without traffic and request deindexing on Google?
John explained that this is a process that can really just be decided by the SEO professional.
He also expounded on this and said that just because something is not receiving content does not mean it’s a bad piece of content.
Unless they are really, really terrible blog posts, it’s probably a good idea to keep them.
The situation could be that this could get traffic very rarely, or maybe only once a year. It could be something very seasonal overall, when you look at it from a bigger perspective.
Perhaps it’s a piece of content that gets traffic right before Christmas, for example.
He also said that from an SEO perspective, removing 450 pages from a very large website is a tiny change, so don’t worry about the details of how it’s done.
Just delete them when you recognize that they are no longer valuable. Deleting them all at once is also an option.
This happens at approximately the 40:57 mark in the video.
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