One SEO professional was concerned about having multiple location pages that were identical on their website.
Basically, they have pages like “piano course in Birmingham,” and “piano course in London.” Many of the pages have exactly the same (or extremely similar) content.
The only difference between these pages is the location.
They were wondering: should they canonicalize these pages? They were also curious about what the SEO best practice would be in this particular case.
John explained that, if you have a handful of pages, it’s something where – purely from a doorway page point of view – you shouldn’t really worry all that much about that.
But, for pages with multiple locations, the general best practice is to make absolutely sure that you’re really providing the user with something unique and valuable on these individual pages.
If you’re offering a product or service in one particular city, John said, but you’re also offering it in another city, you may want to give some unique information about why you have these separate pages.
Additionally, he said that you should really make sure that you construct the page in such a way that it provides something that really matches the relevance of these pages, rather than only the keyword “piano courses in the UK.”
The other approach you can use is canonicalizing those pages, and making sure that you have something really valuable and really distinct in terms of those multiple pages.
But, if you’re just using variations of the same thing, you may want to consider folding all of those pages into one really strong page that targets those other specific phrases.
The main advantage of this strategy is that you make a much, much stronger page, rather than multiple weak pages that are simply minor variations of each other.
This happens at approximately the 28:07 mark in the video.