One SEO professional asked John Mueller in a hangout about SEO myths.
They aren’t going to start an SEO cop website for policing the search industry or anything. But, they see these myths all day long.
There are a lot of fallacies and misconceptions about different practices in SEO. Such as: you need to write 2,000 words to rank or “having a .edu domain will help you rank better,” and LSI keywords.
Other things like “E-A-T scores” and all kinds of stuff.
Their main concern is that there are some things that are inaccurate and others that are entirely made up and not tied to reality.
His question to John is: if he could, what things would John do if he could call people out and put an end to such myths or inaccuracies?
Perhaps not today, but maybe for a thread down the road?
John explained that he finds this to be very challenging.
On the one hand, it’s possible to put together a list of myths and say “Oh, this is entirely wrong.” But, at the same time, he also sees a lot of people have good intentions and sometimes they promote things that do absolutely nothing.
And then they, on the other side, do things that do have a positive impact.
From John’s point of view, he doesn’t want to call them out and say “Oh, look at this stupid person” who believes this thing, because they’re trying to do the right thing.
Maybe their competitor didn’t realize that doing something like this has no real effect. Or maybe they saw some correlations that weren’t really causal, but they were – in actuality – random correlations.
John says he always struggles with calling some of these things out. But maybe on the whole, they (Google) should be doing more to highlight some of the common SEO myths that are out there.
He believes that the other aspect is that some myths are technically myths, but they have some rooting in reality as well, where you may say: “I don’t know, keyword frequency is not an SEO ranking factor kind of thing. But at the same time, if you don’t mention words at all on your page, then it’s not going to do your website much good.”
So, it’s like “one keyword mentioned is okay, and 100 times is way too much. And it’s like – is there a number between that that is optimal?”
So, it’s also a situation where John can’t just go out and say “all keyword mentions are bad.”
If there’s something that they see being promoted which makes absolutely no sense, John recommends sending these incidents their way.
Perhaps they can really start to work on collecting these SEO myths and publish something on the Google blog about them.
John also added that it makes sense to focus on the positive things you can do, instead of calling out all the bad things.
Instead of starting a discussion about the bad things, focus on the positive things that you can actually do for your rankings.
This happens at approximately the 13:05 mark in the video.