One webmaster was concerned about the latest change to Google’s page titles in the SERPs (search engine results pages).
We have previously referred to it as “Titlegeddon“.
John Mueller explained that they never know exactly how their processes will evolve over time. But at least, at this moment, they still use the original page title for ranking.
He also said that the page title change is really just cosmetic and has no influence on the ranking side of things.
He said they may change the one keyword the SEO professional cares about, but they would still use it for ranking.
His main advice is to not blindly follow what Google’s algorithms are doing. They may give you great ideas, but don’t blindly follow them.
He gives this advice at approximately the 0:38 mark in the video: