There has been yet another unconfirmed Google algorithm update happening over the weekend approximately 07/23-07/24/2021.
Industry chatter is higher, indicating significant ranking and traffic fluctuations.
It’s possible that this update is related to the soft 404 glitch, as others have pointed out, but it’s more likely that this update is related to the link spam update that Google referred to and announced on their blog.
Barry Schwartz has pointed out that it’s most likely to be related to this link spam update:
The following includes the industry chatter over the weekend over at WebmasterWorld:
Sounds Like a Nice Correlation on This Google Algorithm Update
So far, it seems like a nice correlation between Google’s webmaster central blog post and the algorithm update that was just released.
While it’s not entirely conclusive, there is significant correlation. But, as most SEO professionals can attest, correlation is not always causation.
It will be interesting to see how this update continues to affect SEO professionals worldwide.
Either way, we will continue to monitor and report on the latest significant algorithm updates.