There’s a possible Google update happening, and it likely began on Thursday, March 25. Industry chatter is up, and spiked on Sunday, March 28 as well.
Many WebmasterWorld members pointed out massive swings in traffic:
superclown2: 9:25 pm on Mar 25, 2021
Something’s happening here in the UK. I mentioned a day or two ago that there was movement for some big money terms but the long tail was set in stone. This afternoon I’m seeing major changes in both. Relevancy seems to more rewarded than before. Hope it carries on like this!
Something’s happening here in the UK. I mentioned a day or two ago that there was movement for some big money terms but the long tail was set in stone. This afternoon I’m seeing major changes in both. Relevancy seems to more rewarded than before. Hope it carries on like this!
TalkativeEditorial: 5:48 am on Mar 26, 2021
Hmmm, it’s not visible on the sensors but like somebody else has mentioned before – seeing a lot of very old and outdated content ranking in the SERPS (from our site and others). Also seeing very old stuff – three weeks or a month in Discover – and NOT showing up as “in case you missed it”.This is what it looked like during the 2020 mobile indexing issues in September…..
Hmmm, it’s not visible on the sensors but like somebody else has mentioned before – seeing a lot of very old and outdated content ranking in the SERPS (from our site and others). Also seeing very old stuff – three weeks or a month in Discover – and NOT showing up as “in case you missed it”.This is what it looked like during the 2020 mobile indexing issues in September…..
HereWeGo123: 7:08 am on Mar 26, 2021
Not sure if everyone is seeing it or maybe it’s unique to my own set of KWs that I’m manually checking but I’m seeing a lot of dancing in the serps. More unusual activity than normal. We just launched a new website a few months ago so I’m guessing a lot of volatility is to be expected in the earlier months.
Not sure if everyone is seeing it or maybe it’s unique to my own set of KWs that I’m manually checking but I’m seeing a lot of dancing in the serps. More unusual activity than normal. We just launched a new website a few months ago so I’m guessing a lot of volatility is to be expected in the earlier months.
TalkativeEditorial: 1:34 pm on Mar 26, 2021
Traffic has gone off a cliff again today. On course to not even reach half of Feb’s total (which only had 28 days!). Abysmal. Will be lowest month traffic wise since July 2020 in all likelihood. This hurts, badly.
Traffic has gone off a cliff again today. On course to not even reach half of Feb’s total (which only had 28 days!). Abysmal. Will be lowest month traffic wise since July 2020 in all likelihood. This hurts, badly.
RedBar: 2:01 pm on Mar 26, 2021
Something’s happened / happening with average traffic flows but not at all sure what as yet, my average daily PVs for the past week have been:
Something’s happened / happening with average traffic flows but not at all sure what as yet, my average daily PVs for the past week have been:
- Friday 19th 103%
- Saturday 73% Normal
- Sunday 79% Normal
- Monday 103%
- Tuesday 75%
- Wednesday 94%
- Thursdaty 64%
- Friday today so far 44%
Yesterday was my lowest weekday PVs since the first week of March and before that mid January … Strange
ichthyous: 2:36 pm on Mar 26, 2021
Traffic indeed has gone off a cliff…I’m down on average every day this week, but today is extreme. I have noticed that Fridays seem to be the day that traffic tanks badly these days, but it sometimes turns around very quickly in the second half of the day.
Traffic indeed has gone off a cliff…I’m down on average every day this week, but today is extreme. I have noticed that Fridays seem to be the day that traffic tanks badly these days, but it sometimes turns around very quickly in the second half of the day.
TalkativeEditorial: 3:57 pm on Mar 26, 2021
Something is / has been up all month and it’s all just a bit…..odd.With the site on course for its lowest month since July 2020 (which actually comes as a shock even though I knew things were bad), I compared some GSC data from the last 25 days to 1-25 December (because the trajectory range matched quite a bit)…Here’s where things get strange….but perhaps this is significant in terms of the recent kerfuffle about no-click searches (I will drill down a bit more over the coming days)More impressions this month so far vs the December date.
More clicks…but……lower CTR overall. Now sure, there are many reasons why this might be the case. However, is still a near 30% decrease between March vs Dec 2020.
Something is / has been up all month and it’s all just a bit…..odd.With the site on course for its lowest month since July 2020 (which actually comes as a shock even though I knew things were bad), I compared some GSC data from the last 25 days to 1-25 December (because the trajectory range matched quite a bit)…Here’s where things get strange….but perhaps this is significant in terms of the recent kerfuffle about no-click searches (I will drill down a bit more over the coming days)More impressions this month so far vs the December date.
More clicks…but……lower CTR overall. Now sure, there are many reasons why this might be the case. However, is still a near 30% decrease between March vs Dec 2020.
teokolo: 8:06 pm on Mar 27, 2021
Seeing some fluctuations since 24h, site heavily impacted by may2020 update, improved E-A-T one month ago. First good signal after almost one year of decline.
Seeing some fluctuations since 24h, site heavily impacted by may2020 update, improved E-A-T one month ago. First good signal after almost one year of decline.
RedBar: 12:47 pm on Mar 28, 2021
- Friday’s traffic was 105%
- Saturday 60% – that’s really low for me
- Today so far 28%
Country by visitor still the same but search traffic source up some 10%
This Google Update Remains Officially Unconfirmed
Google continues to remain silent on these updates and has not yet confirmed them to the public.
We will continue to report on and announce developments as they occur.
Image Credit
Featured image: Zouls / Mar 2021
