In an update earlier, Google has confirmed that the product reviews update has now completed rolling out.
Alan Kent informed Barry Schwartz that the rollout is now complete as of April 11, 2022.
This update is actually the third version of the product reviews update.
Sorry for the delay in response. It was almost… almost… almost…….
Yes! The rollout is now complete!
— Alan Kent (@akent99) April 11, 2022
More About the Product Reviews Algorithm Update
This update began rolling out around 12:00 p.m. ET on March 23rd. It took 19 days to complete the entire roll out after it was announced.
March 23rd was the start date for the rollout, and then this rollout persisted through April 11th.
It wasn’t a huge update, compared to the December 2021 update, however.
Why the Product Reviews Update is Important
If you primarily have product reviews content on your website, you may want to double-check and review your rankings just to see if you were affected.
In the longer term, Search Engine Land reports that you will very likely want to make sure you are putting as much effort into your reviews as possible, and not just writing low-effort reviews.
This review content should:
Determine how you can make your site stand out from the competition using the above points.
What Can You Do If You Have Been Hit by the Product Reviews Update?
Google explained that its advice on dealing with content from a core update still applies to the product reviews update.
If your site’s content is relatively low-quality, they provided some advice on how to improve it. Do your product reviews:
What Else Has Changed for Product Reviews?
Google recommends that you follow these best practices when creating product reviews, so that you can maximize the impact that your reviews have:
How Have You Been Affected by the Product Reviews Update?
You should know by now whether you have been affected by the product reviews update, since it should be fully live in the Google algorithm.
In case you don’t know, you can always use the Barracuda Panguin tool to interface with your Google Analytics and give you data about Google algorithm updates.
If you have been affected, please let us know on Twitter.