In John Mueller’s hangout on 09/24/2021, a webmaster was concerned about how their product section for their green tea website is ranking.
Basically, their product pages are not ranking.
The first time the webmaster asked this question a few months ago, John’s suggestion was to focus on internal linking.
Again, he recommends internal linking as an avenue to pursue so they can increase the internal linking equity throughout the site.
He also says it could be the queries and how they are chosen or optimized throughout the site.
John also explains that it may be a good idea to make it easier for people to move from the informational pages to the product pages on the site.
It’s also possible that it will take a lot of time to build up, and there’s really no way to avoid that part.
This discussion happens at the 3:28 mark in the video.