An SEO professional was concerned about John Mueller’s earlier statement in a hangout regarding not using review Schema on your own website.
They do agree with John’s notion that saying you have a 5/5 star rating when you really only have a 3 or 4 star rating would be disingenuous and not exactly honest or accurate.
But, they explain that it is common in the business context that businesses ask customers to give them feedback – especially if they like the service that was provided.
The SEO professional also went on to explain that there’s likely additional value for people searching the web if they find recommendations from third parties who have used the service.
They were curious if there was a way, a more “legal” way as they put it, that they can ask customers about writing reviews.
John explained that you can put these reviews on your home page. They would see these more as testimonials.
Even though using structured data in such a way is something that Google doesn’t like to see, they will likely simply ignore it.
He believes that sending users to a third-party review site is the best method for obtaining reviews here, rather than posting them to your home page.
For example, a review listing on Yelp, or another review site. These reviews will be picked up by Google and shown in the search results as rich snippets.
Using testimonials in this fashion on your home page in textual form is just fine, however. It’s the Schema that they are worried about people abusing.
This happens at approximately the 53:59 mark in the video.