In a hangout, John Mueller received a submitted question from an SEO professional who was concerned about search features like Google Business Profiles or Map Packs.
They were curious about how Google Search Console includes rankings for the Google Map Packs, People Also Ask, in metrics such as average position and clicks.
If Google Search Console does not include these metrics, then what’s the best way to see if their website is ranking in those different types of features?
John answered that yes, they do include all of the features in the performance report data in Search Console.
It’s just not individually labeled.
At any time, they will try to do that whenever they show a URL from the site in the search results.
They will show that as an impression for that website for that query within Search Console. Average position also goes into play here.
Furthermore, average position is really not like the average position on a page, rather, it is the average top position.
If your page, or website, is visible in position three, four, and five, for example, they will track three as kind of the position for that individual query.
All of this comes into that already.
The one thing that Search Console does not do, however, is it doesn’t show a breakdown by individual feature type.
It’s not possible to go in and say something like “where is my website always being shown within Google business profiles, or within the map searches?” Google Search Console does not show that.
They do, however, count that as an impression for these queries individually. You could take these queries, try them out in a search, and see exactly where your website is being shown, and follow it back like that.
Then sometimes, there are different features in the normal search results that makes these kinds of metrics very challenging to track.
One example here is that, if they show the image from the website at the top in the images thumbnail in the normal search results, then this could also account for the website appearing in the rankings for that query.
If you examine the search results in a textual way, then you may not see that kind of ranking immediately.
This happens at approximately the 27:47 mark in the video.