One SEO professional asked John Mueller about data in Google Search Console. Should this align with their analytics?
They explained that they’re aware that Google and other websites state that data they obtain on Google Analytics and Google Search Console will not match exactly.
However, they should make sense directionally-speaking.
This means that for organic search, all clicks will always be graded on the sessions that you are getting.
Is this understanding correct?
John explained that he thinks it depends on what is currently set up and what you’re looking at specifically.
If you’re looking at it from a site level, then this is pretty much correct. If you’re looking at it on a per URL level on a very large site, then it’s possible that these individual URLs are not tracked in Google Search Console, and that you may see different changes.
Or you could see changes over time, or some days it’s tracked, and some days it’s not tracked.
This can happen if you have a really large website.
However, if you examine the website overall, then it should be pretty close. Google Search Console measures what is shown in the search results: the clicks and impressions from there.
They also probably have slightly different ways of de-duplicating things. So John would never expect them to line up completely, but they should be pretty close.
This happens at approximately the 10:52 mark in the video.