During the Q&A section of the hangout on 09/10/2021, John received a question from a webmaster about URL structure changes.
The webmaster asked about URLs that are not configured properly per existing best practices—things like no hyphens between words, vague descriptions, etc.
Their question was whether it is better to simply keep the URLs as is, change them all at once, change them in staggered stages, or do something else entirely.
John explained that the effect of the URL structure is so small that it’s not something that will be of great benefit if you went and made large-scale changes across a site because of that.
His recommendation, in this case, is to leave these URLs the way they are and make a plan to do a bigger revamp later in a type of “URL revamp” checklist.
If you do, however, perform these changes on a large scale, then you create changes that could make fluctuations happen for a number of months before things settle down completely rankings-wise.
In the end, the results will likely be the same as before you made those new changes or even worse. before.
So don’t make changes for the sake of making changes unless they impact the larger picture for rankings and traffic.
This conversation occurs at approximately the 39:20 mark in the video.