An SEO professional was wondering about adding a date to their headlines.
First, they had a question about blog comments. They had a section below their article that featured comments. However, it’s not showing on Google.
For example, if they searched for a comment, such as something that someone might have been typing in the comments, and they searched for it.
They could not find it like the article is not showing there.
So their main question is: what is the good (or best) practice for the comment section?
John explained that it’s up to them. They can decide if they want that comment content shown or not. But, it’s really a technical element on the page.
There isn’t a setting in Google Search Console to turn them on or off.
However, there are different ways of integrating comments on web pages. And some of those ways are blocked from indexing. And some of those ways are easy to index.
If you want to have your comments indexed, then make sure that you implement them in such a way that is easy for Google to index them.
The Inspect URL tool in Search Console will show you exactly what they find on the page. So you can test to see if Google can index the comments.
But, it sounds like they can already see that Google can’t index them.
Then the SEO professional asked if they should add the date in the title. They have a problem with the “currentness” of their content.
They were asking John if they should add the date to the title.
John answered that adding the date to the title doesn’t change anything. For news articles, he does believe it makes sense to include the date in various places on the page.
And this can include the title, just because with news articles they try to understand what the primary date is.
They do that by looking at all of the mentions and things that you have on the page. If Google can confirm that date with these mentions, then it’s easier for them to pick it up.
But, for instances where things are changing constantly, like currency prices or stock prices, it’s not critical to have the date in the title.
This happens at approximately the 16:47 mark in the video.