One SEO professional was concerned about random meta descriptions appearing in the SERPs (search engine results pages). The answer to this problem is data nosnippet.
She asked John about whether or not they can hide text from appearing in a SERP snippet.
John first explained what a snippet is. He said that their systems are programmed to attempt to describe how a page may be helpful to a user’s query.
He said that they focus on the meta description the majority of the time. Sometimes, they might show random text from the page.
While the displayed snippet is not a ranking factor, it’s possible that it could help users choose a specific result to click on, which can theoretically improve your CTR (click-through rate).
There are also some situations where you might not want to show things from the page. If you find Google is using the wrong snippet of text, you could wrap the text in a data-nosnippet tag.
This nosnippet tag can be applied to certain HTML elements. These include:
When it’s applied, Google is going to know that it shouldn’t use any text from that particular element marked by data-nosnippet in the search results.
It won’t happen immediately, however. The page still needs to be recrawled and reprocessed for the snippet to be removed entirely.