One SEO professional asked a question about internal links. They were curious about a tweet from John Mueller, where John said that internal linking is most important for website structure and more than URL structure.
His question is: does it make sense to examine the internal links from important pages of a website to see if they have links from other internal important pages?
Should we be doing some kind of link hygiene in the sense of removing links to less important pages, so the links to the important pages have more weight?
Also, does it make sense to calculate internal page rank?
John explained that while internal linking is something you can control, he cautions about going overboard and saying “Well, I’ll just remove links to pages I don’t think are critical.”
That’s something he believes happened when they introduced nofollow, that people would say “Oh, the Terms of Service page: I’ll just make all the links to that page nofollowed.”
But, that doesn’t change anything. It’s a lot of work. And you have to maintain it forever.
So, this is basically wasted work.
John says he would still recommend going through your website and trying to create a kind of graph of how things are linked.
He also added that most SEO tools have some compatibility for doing that, in terms of crawling the website and creating a guide to showing the site’s structure.
This happens at approximately the 51:09 mark in the video.