One SEO professional was wondering about informational vs. transactional user intent.
John Mueller’s advice in a previous hangout was to separate these product pages and informational pages so they had clearer user intent.
The SEO professional was curious as to whether or not this user intent evaluation was done on a page-level basis.
John explained that it’s more of a page-level thing as opposed to site-level.
If it was site-level, it would be a lot harder for Google to figure out user intent because many, many sites have both transactional and informational pages throughout their sites.
Making it page-level means that Google will analyze that user intent based on the page itself per query, and not on a full-site basis.
Some SEO professionals have expressed that “Google ranks pages, not websites.” This information from John Mueller sure appears to confirm and back up this fact.
This conversation happens at approximately the 10:00 mark in the video.