One SEO professional was curious about an international SEO implementation they are working on.
Their site currently has a strong US presence with a .com domain. There is no international SEO implementation at the moment.
However, they are working to build out an international presence into Canada and the UK, and they are at a crossroads today.
Their main question is: should they use a ccTLD, or just keep the .com as they build things out internationally?
They are a real estate company, so their pages are location-specific. They are probably going to end up in about a dozen countries within the next year or two.
Their thought process is being able to take advantage of targeting locally within Google Search Console by using the ccTLDs.
However, they are unable to do that with a global .com.
Technology is not an issue for them.
Either way, it works. So they just want to determine whether there is an advantage of going with the ccTLD for international SEO implementations, and if it’s easier for Google, based on how it’s done.
John explained that there are several things that come into play when it comes to international SEO.
One is the aspect of having multiple sites versus having one really strong website.
If you have a dozen different locations, then it’s less of an issue. Perhaps it’s something that will work out in the end.
The other problem is with geo targeting, Google does use that when they recognize that people are looking for something local.
Either way they go, John recommends making sure that Google can figure out what the site is targeting, and ccTLDs are the easiest way, because this makes things super obvious.
John believes that using ccTLDs in the international implementation is a good approach.
The one thing that he wouldn’t do, however, is use URL parameters or something like that.
If you use random URL parameters, this makes it harder for Google to do any geo targeting.
This happens at approximately the 20:17 mark in the video.